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Health & Fitness

Business leaders look out... Marketers look in.

As I walked through Skippack Village today, I was struck by how many "Parking for (NAME OF BUSINESS) Customers ONLY!" The signs go on to say that all others will be towed... Seriously?

It's a common mistake many retailers make. Think about that yard sale where there are cars parked everywhere... makes you at least consider stopping... just to see what kind of "goodies" you might find! One car in the driveway and you just drive by!

Key is to INVITE people to park in your parking lot... it makes you look busy and it generates interest! When nobody is in your parking lot, people wonder if you're open.
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The important learning is to look IN at your business, not OUT the door! See it from the perspective of the CONSUMER... /jp

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