The Perkiomen Valley School Board announced its first
corporate sponsor in Superior Credit Union (SCU), which will now having
naming rights to the Thomas J. Keenan Stadium for at least three years.
In an agreement unanimously approved by the Perkiomen Valley School District Board of Directors on Oct. 14, SCU will pay $12,500 per year for three years for various forms of recognition throughout the school, including the stadium.
“While public schools and local businesses have often worked together to support one another, an agreement of this type is the first of its kind for Perkiomen Valley, and we are fortunate to be entering this realm with a corporate partner like SCU,” said Superintendent Clifford Rogers. “The introduction of advertising into any public school district can be a sensitive topic, but we feel that this agreement strikes the right balance.”
The high school’s football field will now be called “Superior Credit Union Field at Thomas Keenan Stadium," including a sign on the top of the scoreboard and on the press box at the stadium. The name will also be changed on all printed materials, announcements and other references to the facility.
Rogers said that it was important to the district to keep “Thomas J. Keenan” in the name of the stadium.
An ad will also be featured on the district’s website, on the electronic sign outside of the high school and on the annual report.
SCU will also offer pre-approved giveaways or promotional items during pre-approved, pre-scheduled game days or functions in the stadium.
This is not the first time SCU and PVHS have joined forces. In December of 2012, an SCU branch was opened in the high school, open during lunch periods and staffed by students.
“Superior Credit Union is honored to become a corporate sponsor with Perkiomen Valley School District,” said SCR President of Operations Joseph Gimble. “We hope that in conjunction with the student-run branch already at the high school we can help educate more students at the district about their financial futures and help to provide the school with the tools to enhance their educational programs.”
The agreement was negotiated by School Media Marketing, a Gilbertsville-based company that was contracted by the board at the end of last school year to increase revenue for the school
“Through partnerships like these, we hope to continue generating funds that will enable us to maintain quality programs in our schools without adding to the burden of local taxpayers,” said Rogers.
Signs reflecting the new name will be constructed and installed this month, according to the district.