Please stop for the school bus!

My kids have to cross the street when the bus arrives.  This morning the bus stopped with lights flashing and three cars proceeded to drive by.  I know you have places to go but kids,  even though they should and do know to check for cars,  are also conditioned that when the bus is there flashing its lights, that it's safe to go and get on.  Please stop for the bus.  Thank you.